What Is Wide-Format Printing, and How Can It Help Your Business?

In your day-to-day life, consider the many advertisements you come across.

They could be at the bus stop, the mall, or even at your local gym, but they are there. For those few seconds (or minutes) that your eyes are glued to the unique colors or captivating typeface, the brand has made you into its audience. After seeing that advertisement, you will either be enticed to go to the company website or give them a call.
That is the power of printing. It provides your business with advertising that lives in the physical form, making it even harder to miss!
Printing is vital to having your brand story heard. It’s present in reality, and therefore, it has a higher chance of audiences seeing it. Particularly wide-format printing is the biggest innovation to push the printing industry forward. It’s an added level of importance that is universal to other countries as well.
When you’re designing the next marketing campaign for your business, you’re looking at multiple things:

● Where is this going to go?
● What is its intended purpose?
● How long is this process going to take?

To get billboards, wallpapers, and standing graphics, you need a solid graphic imager.
With different formats, materials, and shapes to work with, the wide-format printer is incredibly lucrative to businesses everywhere.

What is Wide-Format Printing?

Wide-format printing, also known as large-format and grand-format printing, is intended for printing jobs that are larger than the typical 8.5 inches by 11 inches. These printers are becoming more popular due to the diverse range of cost-effective printing solutions they offer. That and their fast turnaround give wide-format printing the upper hand when companies are contemplating using such for projects. You don’t have to print various graphics to make the print job worth the cost.
Wide-format printers are mainly designed to print onto a roll of print media which feeds periodically throughout the print process, rather than onto separate sheets.
These innovative printers generally support a maximum print roll width from 18” to 100”. With their extensive capabilities, wide-format printers are often used to print banners, posters, murals, large format signage, and backdrops for theatrical sets. This type of printing utilizes a variant of inkjet- or toner-based technology to produce the final printed graphic.
For all those uneven corners and edges, wide-format printing is your best bet. It adapts to your needs, unlike other methods of printing. You also have access to a broader range of printing applications more than ever before.

The Power of Print Media

Digital marketing is beneficial to companies due to its ability to reach larger audiences. Still, it can come with shortcomings like the high global competition and the over-inundation of content online.
Print media, including billboards, murals, and posters, live in the real space. They’re not pixels on a phone; they’re printed on materials, situated in real life, and are omnipresent throughout one’s day. People can see, hear, and feel them. It’s unique and communicative in a way that the digital space would not understand nor could replicate.
Unlike digital marketing, which offers a broader reach in the online marketing space, printing gives your business a fixed place to advertise.

The Latest Technological Advancement in Printing

The printing industry has experienced immense growth, particularly in the past few years, with the help of technological innovations. You can now take the graphics you create and print them on different textures, at various sizes, and for a variety of other purposes.
There are innovations in printing technology, enabling large-scale printing in a laminated version for outdoor use or even melded for building use. It’s even possible to print on raised surfaces.
Printing has dramatically transformed from an 8.5” x 11” letter format single job to a medium with boundless opportunities for printing. Wide-scale printing was never as popular as it is now, primarily because of the inability to save costs and available compatible materials.


In the past, wide-format printing was held back due to its lack of functionality; it was plagued with technical issues, costly servicing, and slow turnaround. In addition to this, a variety of materials formerly reserved for higher-end installations has become available.

Rapid Delivery

Flatbed printers have existed longer than wide-format printers due to their popularity and necessity to the workplace and home. Large format printers have become one of the most popular tools for marketing because of their ability to print a variety of different sizes and on other materials.

The Value in Partnering with a Graphic Imaging Company

For businesses that require consistent printing throughout the year, it’s highly beneficial to partner with a graphic imaging company. In doing so, they can get their deliverables made while saving costs from purchasing the printing technology and investing in short-run print jobs. Although it’s practical to have a large-format printer at your business, it does not make the most sense in terms of efficiency and quality. If you do not have a skilled printing specialist on your team, you risk a lack of quality, resulting in additional costs and a slower turnaround. It’s much more effective for your business to partner with a graphic imaging company to fulfill your more significant printing needs.
Design your branding and watch as it becomes a reality through wide-format printing. Experience the vivid colors, feel the material, and most importantly, go BIG. That’s what wide-format printing is about: being unrestricted by shape, material, or surface application.
Share Article
Share on facebook
Share on twitter
Share on linkedin
Share on email