Top 5 Tips To Elevate Your Business Signage & Branding Game

A display or marketing sign can speak for your brand so that you don’t have to.

Unlike social media posts or your website design, these are tangible, physical objects that signify your brand message. That makes it even more critical for your company to develop a clean-cut strategy and design for your signage. Once you have built your branding design, it’s time to create your signage. Signage is foundational to your business’s success and awareness because they capture your audience’s attention. You could say that they’re even somewhat of a billboard. There are different types of signage, each addressing a different need. With each project you develop, ensure that your goals are well organized and communicated to your graphic imaging company.
It’s vital that the signs you produce and showcase check off the following criteria:

● Actively engage the audience
● Effectively communicate purpose
● Seamlessly signify brand messaging

A display or marketing sign can speak for your brand so that you don’t have to.

What may seem like a matter of colour choice and wording is far much more based on science. It’s psychology and human decision-making at the end of the day. We as humans build relationships with the colours and graphics we see in our day-to-day lives. “That looks like the McDonalds logo,” or “I wonder why that store reminds me of a beach house.” Our minds build opinions and assumptions of brands based on what our impressions are of their messaging. We as humans have experienced life. Because of such, we’ve built relationships to colours in ways where seeing them in certain combinations and designs in our daily lives can influence our mood, thoughts, and feelings.
Colours are vital to creating an emotional response within customers. Red can trigger anger, green can emote success, and blue can emote serenity. There’s an entire science around colour theory; it’s worth the read..
In addition to highlighting the importance of signage or the emotional reactions to colours, Uno Digital has crafted five tips that can help your business enhance its signage and branding.

Tip 1: Visibility is the Goal: Make Signage Easy to Understand

Make your signage pop! It needs to be not only visible but also legible. This may seem like an easy thing to implement, but it’s really not. Take the distance of your audience from the signage into consideration.
Is the copy large enough for them to read? Is it visible within a more extensive, packed environment? These are the questions you have to ask yourself when developing signage that speaks effectively.
Keep the message short, don’t overdo it with too much copy. You’re going to tire the readers. KISS — Keep It Short and Simple. Be very careful with the typefaces you’re choosing, don’t go crazy and choose some party fonts because you want to be “edgy.” The graphics are what give you the edge; the typeface is meant to supplement them. Changing up the weight of the fonts will push the perspective and bolden the message. Play around with different styles.
Remove the obstacles that stand in the way of your signage. If you find that it is common for the space to be packed, that is reason to elevate the sign to a higher level so that people are not unknowingly neglecting it.

Tip 2: Be Attentive to the Visual Layout

Keep in mind that you’re pushing out a visual message. Therefore, you have one chance to capture the attention of your audience. If people see your signs once and look away, it’s likely that your sign did not speak to them.
To shape your message into a palpable story, you have to lay out the design effectively. Adding a border to your sign can boost readability by up to 25 percent. This is because that border closes the visual story inwards and pushes the viewer’s focus towards the copy.
Refrain from going too out-of-the-box; you don’t want to make your sign too complicated or overwhelming to view. Be careful with how many graphic elements you include on your sign.

Tip 3: Colour Choice is Critical

Picking colours is no simple task, especially when striving to showcase a relationship to the brand. Memorability is essential to colour choice; you want to be unique but not at the expense of the messaging.
The necessity of colour is dependent on a range of factors like sizing, environment, and audience. For smaller sizes, using more noticeable, bold colours is the way to go because people can quickly snap their focus to the sign when they’re in its vicinity.
The colours in the background need to contrast nicely with the colours in the foreground. Contrast is your gateway to visible reading. Your foreground and background elements need to be opposite colours to create an effortless viewing experience. Having them oppose one another will dictate what parts people are looking at first.
Keeping up with the latest trends is not a bad idea; just be wary of how much importance you place on the trendier colours because there’s always a chance that a trend can soon become a fad. You must keep in mind the longevity of your signage. How long is the sign going to be up? A few months? A year? Timing should definitely be considered when deciding colours because the colours that your signage reflects can become redundant or mundane to the eye after a while. Having a bold, memorable sign that lives for over a year is top-quality work.

Tip 4: Placement is Key

Indoor or Outdoor?

First, you have to decide where this signage will sit: indoors or outdoors? There are pros and cons to either. With an indoor sign, you can direct your customer throughout the retail display or office space. A simple arrow with text will suffice, but Uno can elevate this with specialized graphics and printing.
Indoor signs are also beneficial in promoting sales and discounts. They attract your customers to a particular part of the store and stimulate a sense of impulsivity and instantaneous shopping. No one wants to miss a sale!
Outdoor signs make all the difference when telling people outside to come inside. You have your store banner, which says your business name, but that isn’t enough to capture the eyes of the passerby.

Grounded or Above-Ground?

Where do you want your sign to sit? There’s a great benefit to having the sign sit above ground because it will meet each customer’s eye level. Having it at such a height will boost viewership. If you want adults to read about a sale of your finest wine, eye level. But if you are selling children’s toys, you want that sign to sit lower because it will meet the eye level of a child. That child will then beg their parent or guardian to explore!
In short, consider your audience. What is it that they want? Who are they? There are so many questions to ask and even more to answer. But there’s a great benefit to doing so because you can improve your marketing efforts as a result.

Tip 5: Size Matters

The final consideration to make when choosing to amp up your signage and branding is size. The dimensions of your signage are vital to the design and implementation of your sign. With more prominent signs, you have more space to fit graphic elements and copy, but with smaller-sized signs, you can save on costs and choose from a variety of different places you can place them. It’s all about picking what fits the creative brief and ensuring that sizing is considered throughout the design process.
Graphic imaging is incredibly reliant on sizing; we cannot print a big image on a small-sized sign and vice versa. Of course, in theory, we can, but what you’ll get is a strange-looking sign, one that is either super distorted or incredibly stretched.

How Do You Get Your Business Started With Signage and Branding Success Today?

We’ve provided you with the top tips for designing signage that checks off all the boxes for brand awareness and audience engagement. Now’s the time for you to use your digital assets and develop signage that supplements your business strategy.
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