CF Pacific Centre Exterior

CF Pacific Centre is the largest mall in Downtown Vancouver and is managed by Cadillac Fairview. The redevelopment of the iconic CF Pacific Centre Rotunda provided an opportunity to showcase work of local artists. This mural is one of the busiest intersection in downtown Vancouver, Howe and West Georgia Sts. and spans close to 300 linear feet. The mural had the objective of highlighting an original art but also a functional objective of way-finding for shoppers to navigate their way to CF Pacific Centre. These contrasting objectives was achieved by seamlessly weaving the tenant logos and way-finding into the artwork. There was extensive collaboration with the artist and client with regards to ensuring the output accurately reflects the artwork and both objectives are successfully met.